#4 Yellow Gold

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Who doesn’t like jewelry? Everyone likes the bling around their neck, fingers, wrists and wherever else it’s appropriate to sport your bling. But Armenians, they like their yellow gold. Though there are plenty of other gems that one can wear, none compares to the yellow gold. The yellow gold is the (pardon the pun) the gold standard of jewelry for Armenians. Thick, heavy yellow gold. It has to be yellow. The yellower and heavier the more likely that the person wearing it is in touch with his or her Armenianness.

Now notice, I said “his or her.” That’s because Armenians of all walks of life love their yellow gold. Men and women love the feel of this gem against the human body. Armenians will sport their yellow gold for all to see, flashing the bling with much pride.

But Armenians are not just about wearing the bling, but selling it. Just take a stroll in any jewelry district anywhere in the world (and I mean anywhere) and you’ll likely find a higher percentage of Armenians selling the stuff. And of course, as good Armenians, they will offer you a “very good deal.”

Though some people like gold as part of their financial portfolio, that’s not of interest to Armenians. The only kind of gold that they want is the kind that you wear and you sport for others to see. The idea that gold is a commodity to be invested in is foreign to Armenians. Gold is the stuff you wear to make you look pretty (and important) to others.

There are many ways Armenians may sport their yellow gold. The most popular is by attaching a thick cross to a thick chain. Nothing quite captures worshipping the Lord Jesus like honoring his gruesome death with a gold rendition of that event.

The yellow gold industry does not have to worry of going out of business anytime soon. As long as there are Armenians in the world, there is a market for yellow gold.